outlaw fitness

What's the Outlaw Fitness Story?

Meet Josh.

Josh Vales

Josh Vales (Owner)

I've got a confession to make. I hate the fitness industry. I loathe it. It's full of partial truths and misleading advertisements. Like many guys, I got sucked into the world of fitness and bodybuilding as a teenager. I fell in love with it and it's been a major part of my life ever since. At the time I didn't realize it, but the amount of misinformation that's tossed around as fact in gyms, blogs, and fitness magazines is staggering.  

 

Fitness companies will often fund their own research (hardly objective), report partial truths, and spread completely unsubstantiated information just to sell a product. Money talks, and everyone from big companies to blog owners will embellish, use flashy words, or straight up lie if it means it'll earn them a quick buck. This kind of behaviour is rampant in the industry and sadly most of the major players are involved in this kind of thing in one way or another.    

 

This isn't to say it's all bad. There are still some diamonds in the rough. It simply becomes harder to wade your way through it all, and without some serious experience in the field, it can be next to impossible to tell it apart from the “broscience.” That's where we come in.  

 

We've earned a reputation for going head-to-head with some of the giants, challenging them publicly on their bogus claims (perfect examples are our rebuttals of the Paleo Diet fad and the anti-grain movement). Due to our unwillingness to gobble up information unchallenged and without proof, we've come to be known as an outliers in the industry, outlaws if you will; on the run from broscience and fad diets ever since. A brand was born.

What Separates Outlaw Fitness From All The Fitness Garbage Online?

HERE ARE JUST A FEW OF THE MANY DIFFERENCES:

WE'RE IMMUNE TO FADS AND GIMMICKS

We don’t buy into fitness fads and gimmicks that have no supporting evidence. We'll never push or recommend something that doesn't work, and we don’t care how unpopular that makes us in the fitness industry.

WE'RE IN THE TRENCHES

We’re in the trenches filtering through the noise and nonsense so you don’t have to. There's a seemingly unending amount of misinformation and hearsay when it comes to health and fitness, we wade through it all to bring you the diamonds in the rough. The sick thing is, we kind of enjoy it.

WE CATER TO YOUR BRAIN

For all the talk about health and fitness, the primary driver of the human organism is often left out; the brain. At Outlaw Fitness, we recognize that your success or failure with your fitness goals is reliant wholly and completely on your brain and how you use it.

WE'RE RESEARCH DRIVEN

We rely solely on research-proven facts, not the anecdotal fitness forums and fitness advertisements. If there isn't evidence to back something up, we'll let you know.

NOBODY OWNS US

We have no affiliation with any fitness-related companies or products. Nobody pays us to recommend their product or say something about them. If we share something with our readers, it's because we believe in the immense value it provides.

FITNESS ISN'T EVERYTHING

We recognize that fitness shouldn’t rule your life, but rather compliment it. You shouldn't have to put fitness before everything else just to reach your fitness goals. It's all about moderation, balance, and the right framework.

We Believe in a Multifaceted Approach to Fitness

For all the discussions about health and fitness, the primary driver of the human organism is often left out: the brain. If you can control your brain (cravings, motivations, knowledge, etc), you can control the way your body looks. Accounting for this factor in our articles and advice, more than anything else, is what makes our approach to fitness superior to 99.9% of what's out there today.

Studies show that 8 out of 10 people who begin a fitness regimine eventually stop.
Of those who successfully reached their fitness goals, 89% did so through a combination of diet and exercise. 10% saw success through diet alone and 1% through exercise alone.
It's estimated that only 5% of adults get the recommended 30 minutes of physical activity per day.

We Get Our Information From Places Like These:

(NOT THE BROSCIENCE FORUMS AND MUSCLE BUILDING MAGS)

The Journal of Sport and Exercise Medicine
The Journal of Food & Function
Journal in Nutrition
Sports Medicine Journal