A Guided Tour
1. It's strictly evidence based. I don't mean anecdotal evidence from my local gym, either (though good science does allow for some anecdotal evidence too), I mean evidence from peer-reviewed journals, the laboratories in universities around the world, and the most up-to-date findings from the world of sports science and nutrition. As the son of two wildly intelligent and overachieving Medical Doctors, I've picked up a thing or two about being nit-picky about my sources and presenting accurate information.
2. It recognizes that while there are some overarching physiological principles that are universally applicable to everyone, there are some things (like nutrition) that need to be customized to the individual.
3. Unlike the vast majority of the fitness mumbo-jumbo out there today, most of the principles promoted and endorsed here are based around the core concept of moderation. Too much of a good thing can be a bad thing. Even water will kill you if you drink too much of it. You don't want your life to revolve around being fit, you want being fit to act as a catalyst for the rest of your life.
4. We aren't owned by anyone. This is a biggy in this industry. We aren't loyal to any supplement company of fitness magazine, or any other company for that matter. We don't endorse something or someone simply because they offer to pay us. Science and truth come first, always.
5. Sometimes, due to the nature of knowledge and scientific discovery, we learn that something we may have endorsed in the past may no longer be the best way to go about things. If that happens, we update our site, notify our readers, and keep fighting the good fight against pseudoscience and misinformation.
My aim with this website is to arm you with the tools you need to get the body you want based on the best available knowledge at the time. Simple, to the point, honest. One of my favourite things to do is debunk old ‘pieces of wisdom' floating around gyms to reveal the truth based on the latest research. My articles on gluten, the Paleo Diet and exercising too much are perfect examples of this kind of writing. Think of me as a modern day fitness mythbuster.
You might think I'm full of crap (as you probably should, the internet should be met with a healthy dose of skepticism), but the proof is in the pudding. Have a look some of my articles to start with to get an idea of what the site is all about (clicking the links open the articles in a new tab):
For a complete archive of the articles on this site, head this way: Article Archive
A Free Gift to Get You Started:
After my many years researching and writing about fitness, I've identified what I believe to be the 10 biggest fitness myths that are debunked by science. Some of these myths cause people to spin their wheels in the gym and literally not see progress for years. I know this because I was once one of those people. Avoid these common pitfalls and you'll have a head start on most people.
I have very active social media accounts, particularly on Pinterest, Facebook, and Google+. I post little tidbits here and there on different platforms so as to not overwhelm people with the same information over and over again. Plus, I feel certain information is better suited for different platforms. More complicated stuff or interesting articles I stumble across often gets put on Facebook or Google+, and easier to digest stuff will end up on Pinterest. Either way, make sure to follow them to not miss out.