OUTLAW FITNESS

ON THE RUN FROM BROSCIENCE AND FAD DIETS SINCE 2011

We design exceptional human bodies.

WHY “OUTLAW”?

Josh Vales

Josh Vales (Owner)

I’ve got a confession to make. I hate the fitness industry. I loathe it. Like many guys, I got sucked into the world of fitness and bodybuilding as a teenager. I fell in love with it and it’s been a major part of my life ever since. At the time I didn’t realize it, but the amount of misinformation that’s tossed around as fact in gyms, blogs, and fitness magazines is staggering.   Fitness companies will often fund their own research (hardly objective), report partial truths, and spread completely unsubstantiated information just to sell a product. Money talks, and everyone from big companies to blog owners will embellish, use flashy words, or straight up lie if it means it’ll earn them a quick buck. This kind of behaviour is rampant in the industry and sadly most of the major players are involved in this kind of thing in one way or another.   This isn’t to say it’s all bad. There are still some diamonds in the rough. It simply becomes harder to wade your way through it all, and without some serious experience in the field, it can be next to impossible to tell it apart from the “bro-science.” That’s where we come in.   We’ve earned a reputation for going head-to-head with some of the giants, challenging them publicly on their bogus claims (perfect examples are our rebuttals of the Paleo Diet fad and the anti-grain movement). Due to our unwillingness to gobble up information unchallenged and without proof, we’ve come to be known as an outliers in the industry, outlaws if you will; on the run from gimmicks and fad diets ever since. A brand was born.

WHERE TO BEGIN?

Step 1
Join over 95,000 Gang Members
Step 2
Check out our most popular articles.
Step 3
Choose your MOST desired goal.
Step 4
Read on below to find out what makes Outlaw Fitness unique in the fitness industry.

We Believe in a Multifaceted Approach to Fitness

For all the discussion about health and fitness, the primary driver of the human organism is often left out: the brain. If you can control your brain (cravings, motivations, knowledge, etc), you can control the way your body looks. This one factor, more than any other, is what makes our approach to fitness superior to 99.9% of what’s out there today.

Studies show that 8 out of 10 people who begin a fitness regimine eventually stop.
Of those who successfully reached their fitness goals, 89% did so through a combination of diet and exercise. 10% saw success through diet alone and 1% through exercise alone.
It's estimated that only 5% of adults get the recommended 30 minutes of physical activity per day.

We Get Our Information From Places Like These:

(NOT THE BROSCIENCE FORUMS AND MUSCLE BUILDING MAGS)

The Journal of Sport and Exercise Medicine
The Journal of Food & Function
Journal in Nutrition
Sports Medicine Journal

What separates us from the rest?

HERE ARE JUST A FEW OF THE MANY DIFFERENCES:

WE'RE IMMUNE TO FADS AND GIMMICKS

We don’t buy into fitness fads and gimmicks that have no supporting evidence. We’ll never push or recommend something that doesn’t work, and we don’t care how unpopular that makes us in the fitness industry.

WE'RE IN THE TRENCHES

We’re in the trenches filtering through the noise and nonsense so you don’t have to. There’s a seemingly unending amount of misinformation and hearsay when it comes to health and fitness, we wade through it all to bring you the diamonds in the rough. The sick thing is, we kind of enjoy it.

WE CATER TO YOUR BRAIN

For all the talk about health and fitness, the primary driver of the human organism is often left out; the brain. At Outlaw Fitness, we recognize that your success or failure with your fitness goals is reliant wholly and completely on your brain and how you use it.

WE'RE RESEARCH DRIVEN

We rely solely on research-proven facts, not the anecdotal fitness forums and fitness advertisements. If there isn’t evidence to back something up, we’ll let you know.

NOBODY OWNS US

We have no affiliation with any fitness-related companies or products. Nobody pays us to recommend their product or say something about them. If we share something with our readers, it’s because we believe in the immense value it provides.

FITNESS ISN'T EVERYTHING

We recognize that fitness shouldn’t rule your life, but rather compliment it. You shouldn’t have to put fitness before everything else just to reach your fitness goals. It’s all about moderation, balance, and the right framework.
IS THIS YOUR FIRST TIME VISITING OUTLAW FITNESS? GO STRAIGHT TO THE GOOD STUFF.

The Latest Articles from Josh Vales

SCIENCE-BASED, BS-FREE, AND TOTALLY FREE

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Carl Sagan once said, “Who are we, if not measured by our impact on others? That’s who we are! We’re not who we say we are, we’re not who we want to be — we are the sum of the influence and impact that we have, in our lives, on others.” As heavy as that sound for a fitness site, it’s a philosophy that we hold near and dear here at Outlaw Fitness. Our ultimate goal is to improve the lives of each one of our readers in some way – no matter how small a way that might be. For this reason, what you have to say is important to us. Some of the most helpful and beneficial articles that are on this site are only there because a reader took the time out of their day to ask us a question. Don’t be shy, no question is a bad question. The best part of our job is hearing from you!
  • Outlaw Fitness
  • +44 809 5565 3340
  • 111 Comox Street, Vancouver, British Columbia, Canada
  • http://www.outlawfitnesshq.com